Скачать или смотреть If We Started a Business in 2026, We Would Do THIS

Shallow and Jiunta reflect on a decade of building, breaking, rebuilding, and scaling a fitness education company to answer one question honestly: If we were starting a business in 2026, what would we actually do first?

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0:00 Ten years in business
5:45 Pre-workout culture and early fitness trends
14:28 Why New Year’s fitness goals don’t matter
16:03 Starting a business in 2026
17:31 Product clarity and client filtering
19:26 Thinking long-term in business
20:29 Understanding your customer avatar
23:10 Time, money, and energy as resources
26:31 Why systems beat talent
31:09 Ownership, equity, and business mistakes
43:49 Competition and identity in fitness
47:45 Becoming a generalist before specializing
1:04:10 Product–market–media fit
55:43 Earning money vs making money