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What is virtual production?

Virtual production is a filmmaking technique that merges virtual and physical environments to craft cinematic experiences.

You're likely familiar with the green screen, a tool in traditional filmmaking for adding visual effects during post-production.

However, in high-end virtual production, this is replaced by a massive LED screen. The high resolution of these LED displays ensures that any videos or images projected on them look incredibly realistic, dramatically enhancing the visual fidelity.

Actors no longer have to imagine the scene in their head, they can see it right in front of them, which helps to boost acting performance. LED screens also serve as the light source during shooting, making lighting on objects more realistic and doesn’t require additional unnatural light.

Virtual Production with LED screens is flexible, cost-effective, time-saving, and provides creative freedom, adaptability, and post-production efficiency.

To learn more about our company and what we do, please visit: visuaitech.com

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