Скачать или смотреть Media 1 Theory-Uses and Gratifications Theory English version with English subtitle

We are three SMC 2018 student introduce 1 out of 10 mass media theory “Use and Gratification Theory”, and in the video, we includes Our group member are GuQing, Xiao Li and Liam Barnea.

Use and Gratification Theory Uses and gratification theory (UGT) is an audience-centered approach that focuses on what people do with media, as opposed to what media does to people. （Uses and gratification theory seeks to understand why people seek out the media that they do and what they use it for. UGT differs from other media effect theories in that it assumes that individuals have power over their media usage, rather than positioning individuals as passive consumers of media. （UGT explores how individuals deliberately seek out media to fulfill certain needs or goals such as entertainment, relaxation, or socializing