Скачать или смотреть Person Centered Language Marketing's Subtle Power Shift

How we talk about people changes how we treat them.
In this short talk, healthcare marketing strategist Melissa Fors Shackelford unpacks how small shifts in language can create a major impact in how we connect, include, and empower others.

From “addict” to “person in recovery,” from “diabetic” to “person living with diabetes,” these word choices carry real weight in shaping public perception and patient trust. Melissa explains why language is one of marketing’s most powerful tools—and how leaders, brands, and clinicians can use it to foster empathy, reduce stigma, and advance person-centered care.

In this video, you’ll learn:

What “person-centered language” really means and why it matters

How healthcare and brand messaging can unintentionally reinforce stigma

Practical ways to use inclusive language in marketing, leadership, and patient communication

How purpose-driven brands can create authentic, human-first connections

About Melissa Fors Shackelford
Melissa is a healthcare marketing leader, author, and speaker dedicated to advancing trust, empathy, and inclusion in healthcare communication. Her upcoming book, Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, explores how marketing can serve as a force for good.

Learn more at:
🌐 melissaforsshackelford.com

✉️ melissaforsshackelford.substack.com

🔗 linkedin.com/in/mfors