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Are you a painting contractor struggling to price jobs profitably?

Maybe you’re winning bids but cash still feels tight…
Maybe you’re losing estimates and wondering if you’re too expensive…
Or maybe you’re just guessing and hoping your prices are “about right.”

That’s dangerous — because pricing mistakes are one of the fastest ways to destroy profit in a painting business.

In this video, CPA and former painting business owner Daniel Honan breaks down a simple, repeatable 3-step framework to help you price paint jobs accurately, maximize gross profit, and stop relying on gut feel.

In this training, you’ll learn:

✅ How to use production rates to estimate labor hours correctly
✅ The right way to apply markup to hit your gross profit targets
✅ Why you must mark up both labor AND materials
✅ How to use your close rate as market feedback to know if you're underpriced
✅ The ideal pricing zone for top-performing painting companies

The 3-Step Framework for Painting Job Pricing

Step 1 — Use Production Rates
Stop eyeballing square footage. Start estimating based on real labor hours per surface type.

Step 2 — Mark Up Correctly
Learn the exact pricing formula contractors use to hit consistent margins.

Step 3 — Calibrate Using Close Rate
Your win rate tells you whether you're priced too low, too high, or right where you should be.


Keywords / Tags

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