Скачать или смотреть Spa Sisters Podcast S7, Episode 6: Human Connection as the Most Powerful Marketing Tool

In this episode of the Spa Sisters Podcast, we’re joined by marketing specialist Emily Sedgwick, founder of Maerke Marketing, for a powerful and honest conversation about what marketing really means in spa and wellness.

Spoiler alert… it’s not the campaigns.

It’s the therapist.

We explore why the most powerful marketing doesn’t happen on social media, it happens in the treatment room. In the hands, the presence, and the emotional connection created between therapist and guest.
We talk about:
✨ Why therapists are the true face of the brand
✨ The danger of discount-led marketing and therapist burnout
✨ Why personal brand matters
✨ How spas can attract the right clients - not just more clients
✨ The disconnect between marketing teams and spa teams
✨ Why purpose-driven brands are the future
✨ And how the industry must evolve to value its people truly

This is an essential conversation for spa leaders, therapists, and anyone who believes wellness is about more than just selling treatments.
Because people don’t remember your advert.
They remember how you made them feel.

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