Скачать или смотреть MARTIN WHITEHEAD of SAP – Removing the NOISE in the PARTNER ECOSYSTEM I #57 I PARTNERSHIPS UNRAVELED

Are you drowning in an ocean of partner marketing noise, struggling to make your message heard?

Tune in as we chat with Martin Whitehead, Senior Director Global Marketing at SAP, who shares practical strategies to navigate through this cacophony. Martin catches up Rick van den Bosch on the need for a centralized managed communication portfolio, with reliable information sources and optimized ways to measure the impact on a large business.

He then delves into the world of AI - its ability to make marketing content more localized and verticalized - before heading back to a critical basic - the art of persona creation, his secret methodology on building an internal persona strategy that can drive any organization towards creating unparalleled value for their partners.

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