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Ever wondered how websites are built and how your actions are tracked for analytics? In this video, we break down the essential roles of HTML, CSS, and JavaScript-using simple analogies to explain how they form the skeleton, skin, and brain of every web page.

We also dive deep into Google Tag Manager (GTM) and the step-by-step process it follows when a website loads, from checking user consent for privacy laws to firing tags at just the right moment. Learn about the importance of the data layer, how events are tracked, and why tag management systems are crucial for modern digital marketing and analytics.

Topics covered:

What HTML, CSS, and JavaScript really do

How GTM processes events: Consent, Initialization, Container Loaded, Custom Events, DOM Ready, and Window Loaded

The role of the data layer in tracking user interactions

How different layers of a website (frontend, backend, database) interact for accurate conversion tracking

Best practices for data quality, privacy, and tag management

Whether you're a beginner or looking to refine your understanding of web architecture and analytics, this video will give you a clear, practical overview!