Скачать или смотреть Case Spotlight Webinar: Russian River Brewing Company (w/ Sergio Canavati and Armand Gilinsky)

On January 27, NACRA hosted Sergio Canavati and Armand Gilinsky Jr., authors of “Russian River Brewing Company in 2016: Positioning Pliny the Younger Craft Beer for Growth,” which won the 2019 Curtis E. Tate Award. Sergio Canavati is an associate professor of entrepreneurship at Sonoma State University. Armand Gilinsky, Jr. is the F.J. Korbel and Bros. Professor of Wine Business at Sonoma State University, where he has taught strategy and entrepreneurship since 1994. Eric Dolansky, Associate Professor of Marketing with the Goodman School of Business at Brock University, and Associate Editor of the Case Research Journal, hosted the conversation with the co-authors.

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The North American Case Research Association (NACRA) is a collaborative organization of approximately 500 researchers, case writers and teachers, mostly in the business disciplines, who support each other’s research and writing efforts.

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