Скачать или смотреть Stop Publishing Noise: Melissa Rosenthal’s Guide to Content That Converts

🔗 Follow Melissa Rosenthal
LinkedIn:   / melissarosenthal5  
Instagram:   / lifeofmelro  
Website: ttps://outlever.com

🔗 Follow Jordan / RevPilot
YouTube: ⁨@JordanRPark⁩
LinkedIn:   / thesalesoperator  
RevPilot: https://www.revpilot.co
Instagram:   / revpilot.co  

In this episode of The AI Operator Podcast, host Jordan Park sits down with Melissa Rosenthal, co-founder of Outlever and former marketing leader at BuzzFeed and ClickUp.

Melissa shares her no-fluff perspective on why most B2B content fails and how companies can finally build content that converts instead of publishing noise.

With years of experience scaling brands and now helping B2B companies act like media companies, Melissa breaks down:

🔹 Why brands need to think like publishers, not advertisers
🔹 How to create content systems that scale across teams and channels
🔹 The role of AI in amplifying human creativity without losing authenticity
🔹 What she learned from building brand trust at scale in both SaaS and media
🔹 Why community and conversation are the new marketing advantages

Whether you’re a founder, marketer, or operator, this conversation will give you the frameworks and mindset shifts to stop wasting time on low-impact content and start producing assets that actually drive growth.

00:00 Intro + What Outlever Does
01:10 New York → San Diego: Pace, balance, and building remote
03:00 Why brands must act like media (and why legacy media broke)
06:30 Human + AI content: journalists augmented, not replaced
10:30 The AI swamp: low-quality content vs real conversations
13:40 Inside Outlever’s stack: listening, interview co-pilot, CMS
21:45 ClickUp lessons: B2C energy in B2B, noise, and bold bets
24:30 Scaling pains, org charts, and how AI changes marketing
33:45 Closing + where to find Melissa (Outlever + LinkedIn)