Скачать или смотреть Ep 126 Driving SaaS Growth with Audience Research with Rand Fishkin

Rand Fishkin Reveals Secrets to Smarter Audience Targeting & Marketing Strategies

In this episode of the SaaS Backwards Podcast, host Ken Lempit speaks with Rand Fishkin, co-founder and CEO of SparkToro. They discuss how SparkToro helps businesses with audience research and insights into effective content marketing strategies.

Rand provides expert advice on navigating the challenges of modern SEO, media planning, and the impact of AI on content marketing.

Don't miss this episode if you're a SaaS CEO, CMO, or marketer looking to optimize your audience targeting and stay ahead in a competitive marketplace.

00:34 Rand Fishkin's Background and SparkToro's Mission
02:50 Understanding SparkToro and Audience Research
04:34 Challenges in Modern Marketing and Attribution
12:45 Building Effective Teams and Networks
15:45 The Importance of In-Person Events and Networking
18:40 Content Marketing Strategies and Thought Leadership
25:35 SEO Insights and Google's Algorithm Leak
30:48 Impact of AI on Content Marketing

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