Скачать или смотреть R/GA's Global Chief Creative Officer on how to achieve a C-level design role

For more leadership insights check our Executive Programme For Design Leaders.
Learn more and apply 👉 https://bit.ly/3wXJox1

In our last episode of this Design Leadership series, we talked to Tiffany Rolfe, Mom & Global Chief Creative Officer at R/GA.
Our personal favourites are her tips on fighting the imposter syndrome, scaling the team and hiring for senior roles. She also shared secrets of good leadership, how to get to a C-level position as a Creative and the skills you need to become a successful Chief Creative Officer while also being a parent.

Let us know your thoughts. What is your highlight?

Tiffany leads a team of over 200 cross-disciplinary designers, thinkers and makers that create work at the intersection of storytelling and technology. R/GA’s clients include Nike, Verizon, Samsung, Airbnb, Slack, ESPN, and Instagram. Previously, served as Chief Content Officer and Partner at one of the first agency/consultancy hybrids - Co:collective - where she worked closely with Puma and Jay-Z to create their comeback basketball shoe line, and launched the first YouTube Creators campaign globally, catapulting up-and-coming “YouTubers” such as Michelle Phan, Bethany Mota, Tyler Oakley, Lily Singh and more.

She was also Executive Creative Director/VP at Crispin Porter + Bogusky. During her ten years there, the agency grew from 100 people to over 1200 worldwide, and became Ad Age’s “Agency of the Decade.” Tiffany was named one of the AdWeek 50 in 2020.

For more leadership insights check our Executive Programme For Design Leaders.
Learn more 👉 https://bit.ly/3wXJox1

00:00:00 - Welcome to our Design Leadership webinar
00:02:35 - Lessons from founding a company
00:07:10 - How to stay relevant in an ever-changing world
00:11:25 - How to fight imposter syndrome and step out of your comfort zone
00:15:35 - Drop your beliefs and change your perspective
00:19:00 - The secret of Good Leadership: Fireproofing
00:20:38 - Being a parent and a Global Chief Creative Officer
00:27:50 - Being a parent makes you a better leader
00:29:10 - Dealing with childcare when you’re at the top
00:31:40 - How to become a Creative Director
00:35:34 - One thing you should know before becoming a CCO
00:38:15 - Hiring tips for Senior Roles: Openness
00:44:34 - The hardest part of being a Creative Leader
00:46:17 - Four-day working week
00:47:36 - What are the most important business terms a CCO should know?
00:52:28 - Hire for Skills, what does even Culture mean?
00:53:45 - If you could go back in time for a day, what role would you like to do again?
00:55:48 - How to manage your time, responsibilities and creativity
00:58:40 - How does a CCO’s day look like?
01:01:41 - How will AI change creative work?
01:04:23 - What’s the best way to become a Design Leader?
01:05:32 - Is Leadership for you?
01:08:13 - If Tiffany could change one thing in the world, what would it be?