Скачать или смотреть The Effective CMO: Popeyes' Alexandre Antonello | The WARC Podcast

Fried chicken enthusiasts, unite! Popeyes' Alexandre Antonello joins WARC' Cathy Taylor to share how the fast-food giant is tackling the economic crunch, AI, creators and more based on data from WARC's Marketers Toolkit.

This episode is sponsored by Criteo - for more info, check out criteo.com/warc

Episode Overview:

Cathy Taylor interviews Alex Antonello, VP Brand Marketing at Popeyes, discussing marketing trends for 2026. Antonello highlights the impact of geopolitical volatility, economic disparities, and the intentional indulgence economy on consumer behavior. He emphasizes the importance of creativity over AI sameness and the role of creators in driving brand engagement. Popeyes' strategy includes leveraging New Orleans culture, using AI for nimbleness, and focusing on metrics like watch time and shares. Antonello also discusses the challenges of balancing performance and purpose, and the need for brands to adapt to evolving consumer behaviors and AI advancements.

Keywords: marketing strategy, quick service retail, consumer behavior, fast food, marketing trends