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🎯 Performance Max vs. Search – Which Google Ads Campaign Drives More Sales for eCommerce?

In this episode, we unpack one of the most common questions eCommerce advertisers face: Should you scale with Google Performance Max or stick to traditional Search campaigns?

Using real-world month-over-month data from live campaigns, we break down:
✅ How each campaign type works and where it fits in the funnel
✅ Why Performance Max may outperform Search in ROI, even with fewer sessions
✅ Strategic insights on how to blend both approaches for maximum impact
✅ The role of automation, creative diversity, and AI-driven targeting in today’s ad landscape

Whether you're running your own eCommerce brand or managing paid campaigns for clients, this episode will help you make smarter, more scalable decisions with your ad budget.

📈 Don't just drive traffic—drive results.

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