Скачать или смотреть Dollar Shave Club's Marketing - A Simple Analysis

Dollar Shave Club is a subscription based service that was founded in 2011. At the time, Gillette was dominating the razor industry with a 70% share of the market. Due to their successful marketing, DSC reached a 52% market share for online razors in 2016 while Gillette only had 21% according to research firm Slice Intelligence . And so far, they’ve given the competition a run for its money, so much so that Market share for Gillette has only gone down since 2011, with just 54% of the overall razor market reported in 2016. And while there’s no certainty to this claim, it might partly explain why that same year, Warren Buffett made the decision to liquidate his entire 4 billion dollar stake in Proctor & Gamble, Gillette’s parent company. So how was DSC able to accomplish all of this?

In this video, I analyze their marketing.

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Sources:

https://www.webprofits.com.au/blog/do...

https://www.impactbnd.com/blog/how-do...

https://www.marketingweek.com/2017/06...

https://www.tradegecko.com/blog/how-d...

https://www.statista.com/statistics/6...

https://www.fool.com/investing/2016/0...

https://www.ft.com/content/9bb5cc54-d...

http://intelligence.slice.com/blog/20...

https://www.marketwatch.com/story/pro...

https://www.marketingweek.com/2016/07...

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Music:

Stan Forebee - Apple Juice
Stan Forebee - Lifes Perspective
Kennedy - Karate