Скачать или смотреть CEO of Blockchain Public Relations Giant Wachsman Sees Major Industry Pivot Towards Enterprises

Blockchain Journal editor-in-chief David Berlind interviews David Wachsman, CEO and founder of Wachsman Public Relations, one of the largest (if not the largest) PR firms in the blockchain industry. The interview took place at the Consensus 2023 conference in Austin, Texas, where Wachsman PR has been a sponsoring exhibitor since 2015.

Wachsman revealed that his company currently represents 75 to 80 companies in the blockchain and Web3 space across three offices in the United States, three in Europe, and one in Asia. Given his years of experience and industry observation, Berlind was looking to Wachsman to see what blockchain trends and new companies were most interesting to him and to get some predictions for the year ahead.

Based on what he has seen over the last year, Wachsman believes the blockchain industry is making a pretty hard pivot toward enterprises; a segment of the market that, until recently, was pretty underserved. While there is still plenty of demand for cryptocurrencies from retail investors and consumers, Wachsman says the real killer use cases for blockchain involve scenarios that most people cannot naturally imagine until they take a moment to really understand the unique value proposition (UVP) of distributed ledger technology (DLT). For example, how blockchain can serve as the backbone for air traffic control systems that handle swarms of drones or for three-dimensional accounting systems that address the unique needs of a multi-party supply chain. However, Wachsman does admit that working with enterprise companies can be complicated. He notes that many blockchain companies are still struggling to successfully target enterprises with their offerings.

When asked by Berlind about the barriers to blockchain adoption, Wachsman cited regulatory uncertainty, cryptocurrency volatility, and the lack of understanding of the technology as some of the main blockers. However, he believes that the benefits of blockchain technology are enough to convince enterprises to overcome those barriers and get started on their blockchain projects.

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