Скачать или смотреть What is an Advertiser: Understanding the Money, Markets & Mechanics Behind Every Ad

What does an advertiser actually do?
In this deep dive, we unpack the full role of the advertiser, the starting point of every digital ad you see. From choosing marketplaces to selecting pricing models, advertisers make critical decisions that determine cost, performance, reach, and how efficiently their budget is used.

We break down the mechanics behind direct deals, programmatic buying, ad networks, PMPs, CPM vs. CPC vs. CPA pricing, dynamic bidding, and the purpose of eCPM. You’ll see how each step influences where an ad appears, how much it costs, and why it was targeted to a specific user.

In this video, you’ll learn:

What an advertiser?

How advertisers choose between direct deals, networks, PMPs, and programmatic

The differences between CPM, CPC, CPA, and dynamic CPM

Why eCPM is a universal performance metric

How auctions work behind the scenes to win an impression

Why marketplace choice + pricing strategy = campaign success

Brought to you by AdClarity.com, the Ad Intelligence platform that reveals how top brands buy media, execute strategy, and measure results across channels.