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DuckDuckGo: The Evolution of Privacy-Focused Search
DuckDuckGo is a Pennsylvania-based technology firm primarily known for its privacy-centric search engine that launched in 2008. Unlike major competitors, the service distinguishes itself by refusing to track user data or store personal information, utilizing various sources like Bing and its own crawler to generate results. The company has expanded its ecosystem to include private web browsers, encrypted email forwarding, and a generative AI chatbot known as Duck.ai. Its business model relies on non-targeted advertisements based on search terms rather than user profiles, alongside a paid subscription tier for enhanced security tools. While the platform has faced some scrutiny regarding its content ranking policies and third-party tracking agreements, it remains a popular alternative for those seeking anonymity online. This overview details the organization's historical growth, its commitment to open-source contributions, and its consistent focus on digital protection.