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Top 10 Ways to Use Hashtags in Social Media Marketing | Importance of Hashtags | Gururo

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Timecodes:
0:00 - Introduction
0:39 - Ensure your Hashtags are Relevant
0:59 - Use Very Specific Niche Related Hashtags
1:21 - Check Out Related Hashtags
1:42 - Don't use the same ones Repeatedly
2:06 - Use hashtag Data to track trends
2:41 - Add hashtags link to your Bio
2:55 - Use Enough Hashtags
3:12 - Search for the Best
3:27 - Learn how to hide hashtags when appropriate


Top 10 Ways to Use Hashtags in Social Media Marketing

There is a lot of discussion about hashtags and their use. A hashtag is a keyword phrase spelt out without spaces, with a hashtag (#) in front of it (called the pound symbol in the US). Using hashtags attracts your audience, categorizes your messages, builds your brand, and increases engagement.

You may want to learn the ropes of using hashtags in your social media marketing.

1. Ensure Your Hashtags Are Relevant

Don’t just put in a hashtag to say you did. Take the time to research keywords to come up with hashtags that your audience might create. You want the hashtag to appear natural and to truly relate to the content you’re sharing with your audience.

2. Use Very Specific Niche-Related Hashtags

When you search for hashtags, consider using particular, niche-related hashtags even if they are super-popular. Many people follow specific hashtags, so if you can use the popular ones – even in a saturated niche – you can now appear in those results and benefit from the popularity of the keyword hashtag.

3. Check Out Related Hashtags

Be careful about related hashtags because you want to ensure the keywords are genuinely related to your niche and the content you share before you use it. You can use tools on Instagram to find related hashtags to consider, or you can use a service like hashtagify.Me.

4. Don’t Use the Same Ones Repeatedly

You may already know that you shouldn’t use keywords over and over on too many pages on your site. The same thing is true for hashtags. If you keep using the same ones in the same order in the same way on all your content, it will start to seem like spam to the search engines. Instead, mix it up and use new ones as often as possible.

5. Use Hashtag Data to Track Trends

You can use the data on your platforms to find out how your hashtags are performing. When you see specific topics performing at a higher level, it’s an excellent sign to discover more related hashtags, create more content, and use those to get more viewers.

6. Add Hashtag Links to Your Bio

A great way to use hashtags is to put one in your bio that leads to a landing page that provides information about everything to do with the keyword in that hashtag.

7. Use Enough Hashtags

Some people complain about how many hashtags are used, but the fact is, right now on Instagram, using nine hashtags ensures more views than if you use fewer. You can use as many as thirty on a regular post and ten on a story.

8. Search for the Best Don’t just make hashtags up on the spot when thinking about hashtags in the area. Instead, take the time to conduct keyword and hashtag research using data so that the hashtags you choose do perform.

9. Learn How to Hide Hashtags When Appropriate

On many platforms, you can add hashtags but then hide them from the viewer. Click around to find out how this works. Your viewer won’t be distracted by the hashtags and will pay closer attention to your content, but you won’t miss out on the search engines helping them find your information.

So what’s the tenth one? We would like to hear from you. Do mention in the comments which one is your tenth one.

Once you understand the power of hashtags in your social media marketing, you will want to start using them. Remember that you don’t want to repeat the same hashtags repeatedly or use irrelevant hashtags. Doing it right will ensure that using hashtags gives you all the desired results.


#gururo #hashtags #socialmediamarketing