Building a Firm with Grass Roots Marketing

Welcome to another exciting episode of the Founding Partner Podcast! In this conversation, host Jonathan Hawkins sits down with Josh Stein, a name that has become synonymous with personal injury law in Atlanta. Josh brings a wealth of experience and a unique perspective on the legal industry, having transitioned from defense to plaintiff work and now running his own successful firm. Let's dive into the insights and personal stories Josh shares about his journey, his firm, and his approach to life and law.

From Defense to Plaintiff: Josh Stein's Legal Journey

Josh Stein's legal career is a testament to the power of experience and the drive to carve out one's own path. Starting in the trenches of insurance defense, Josh learned the ropes of trial work with a hands-on approach that many young lawyers might only dream of. His tales of "Thursday Night Fights" in Magistrate Court showcase the grit and determination that have shaped him into the attorney he is today.

As Josh narrates his transition from defense to plaintiff work, it's clear that his decision to switch sides was not just about changing jobs—it was about following a passion for helping those who have been wronged. His partnership with Andy Goldner served as a bridge, offering him the mentorship and experience necessary to launch his own firm.

Building a Firm with Community at Its Core

Josh Stein Law Firm may be small in size, but its impact on the Atlanta community is anything but. Josh's approach to marketing is all about community involvement. From sponsoring local sports teams to participating in neighborhood events, Josh has found a way to keep his firm visible and connected without the need for massive advertising budgets.

The conversation takes an interesting turn as Josh discusses the structure of his firm, emphasizing the importance of low overhead and the benefits of outsourcing. His setup allows him to maintain a lean operation while still providing top-notch legal services to his clients.

Life Beyond the Courtroom

Josh's passion for life outside of law is palpable as he talks about his podcast, Sports and Torts. Merging his love for sports with his legal expertise, Josh has created a platform that is both informative and entertaining. He also shares his views on the Atlanta Braves' season, offering a candid take on the team's performance and the challenges they face.

Advice for Aspiring Firm Founders

For those contemplating starting their own firm, Josh's advice is simple: just do it. He stresses the importance of committing fully to the endeavor and learning to enjoy the process. His philosophy is to focus on ensuring his firm is in a position to thrive year after year, rather than getting caught up in the rat race of scaling up.

Conclusion: A Lawyer Who Knows His Game

Josh Stein's story is one of perseverance, adaptability, and a deep commitment to his community. Whether he's discussing his legal practice, his family, or his love for sports, Josh brings a level of authenticity that is both refreshing and inspiring.

If you're eager to hear more about Josh's journey, his insights on running a law firm, and his thoughts on sports and life, be sure to listen to this episode of the Founding Partner Podcast. It's an engaging conversation that's not to be missed, filled with valuable takeaways for lawyers and non-lawyers alike. Tune in and let Josh's experiences motivate you to pursue your passions with determination and heart.

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