Скачать или смотреть How to Set Manual CPC For Specific Keywords on Google Ads | Set your Own CPC [Increase or Decrease]

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Use negative keywords: Use negative keywords to prevent your ads from showing up for irrelevant search queries.

Use match types: Use exact and phrase match types to target only the most relevant search queries.

Use ad extensions: Use ad extensions such as sitelinks, location, and callout extensions to increase the visibility and relevance of your ads.

Set manual CPC bids: Set manual CPC bids for specific keywords to control the cost of your ads.

Use automated bid strategies: Use automated bid strategies such as Target CPA or Target ROAS to optimize your bids for conversions or revenue.

Monitor performance: Monitor the performance of your keywords and adjust your bids accordingly to decrease your CPC.

Test different ad copy and creatives: Test different ad copy and creatives to see which ones perform best and use the ones that generate the most clicks and conversions.

Use remarketing: Use remarketing to show ads to people who have previously visited your website, as these people are more likely to convert.

Track conversions: Track conversions and optimize your campaigns for conversions by using conversion tracking and using the data to adjust your bids and targeting.