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SDG 15: Life on Earth by Imran Akbar and Muhammad Mobeen Ajmal
Welcome to this informative video about Sustainable Development Goal 15: Life on Land. In this video, Imran Akbar and Muhammad Mobeen Ajmal explain what SDG 15 is all about and how management students can utilize it to improve the effectiveness and profitability of companies.

SDG 15 is a critical goal that aims to protect and promote the sustainable use of terrestrial ecosystems, combat desertification, sustainably manage forests, halt and reverse land degradation, and halt biodiversity loss. Management students can play an important role in achieving this goal by learning about sustainable resource management practices and helping companies implement them.

In this video, we explore the impact that companies have on the environment and the ecosystems around them, including the depletion of natural resources such as timber, water, and land. We explain how management students can promote sustainable practices in business, such as reducing waste, promoting recycling, and minimizing the use of non-renewable resources.

We also discuss the importance of biodiversity conservation and how companies can protect natural habitats, avoid harmful pesticides, and support sustainable agriculture practices. We highlight Nestle's efforts to invest in biodiversity conservation, including its Responsible Sourcing Guidelines for Agricultural Raw Materials and partnerships with organizations such as the Rainforest Alliance.

Lastly, we emphasize the significance of sustainable forest management and how management students can support this goal by using certified wood products, reducing deforestation, and supporting reforestation efforts. By doing so, companies can ensure a steady supply of wood products while also protecting biodiversity and local communities.

In conclusion, this video shows how management students can utilize Sustainable Development Goal 15 to improve the effectiveness and profitability of companies while also contributing to the long-term sustainability of our planet. Thank you for watching, and let's work together to create a more sustainable future.