Скачать или смотреть The irresistible UX: the psychology of brainwaves and clickbait - Dora Makszy - NDC Oslo 2025

This talk was recorded at NDC Oslo in Oslo, Norway. #ndcoslo #ndcconferences #developer #softwaredeveloper

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This presentation dives into how understanding the human brain’s wiring can lead to more intuitive, engaging, and seamless user experiences.

By leveraging cognitive biases, psychological principles, and neuroscience insights, we can design interfaces and workflows that feel natural to users, guide their behavior, and create habit-forming interactions. We'll explore how to reduce friction in digital products, keeping users engaged and making interactions almost instinctive.