Brand Strategy Process Explained [The Strategist Tutorial]

How the brand strategy process works and how to become a brand strategist explained in this tutorial.

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By the end of this video, you’ll understand the brand strategy process and have a roadmap to become a brand strategist.

First, I’ll break down what branding, brand identity and brand strategy is and why these specific definitions matter.

Next, you’ll discover how the brand strategy aims to make the business and brand more appealing to the audience by being more relevant.

Next, you’ll learn what is included in a brand strategy and how to develop a brand strategy from scratch.

By the end of this tutorial, you’ll have a roadmap to go out and develop brand strategist for your own brand or your client.

0:00 Brand Strategy Process Explained [The Strategist Tutorial]
0:52 What Is Branding?
1:59 Let's Strip It All Back [Branding Definition]
2:30 How Does A Brand Express Itself?
3:56 There's An Old Saying..
4:19 Brand Strategy Elements Are Human
5:16 So What's Included In A Brand Strategy?

#strategyprocess #brandstrategy #brandtips




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