Land that 1-Page Summary: Get executive buy-in and build trust with Jamie A. Lee (Walmart, Nike, EA)

Jamie A. Lee (Walmart, Nike, EA, Sony, Vital Proteins, and Everlane) and Jason Yoong discuss executive 1-pagers and getting executive buy-in.

Jamie shares her experience leading digital initiatives for major brands like Nike, Walmart, EA, and emerging brands like Vital Proteins. Highlights include how to structure an executive summary, the importance of aligning goals and metrics, addressing risks, and strategies to build executive trust and credibility. Jamie also offers insights on navigating executive meetings, maintaining relationships with executives, and balancing priorities within different organizational contexts.

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Topics discussed:
00:00 Introduction
01:38 Overview of the One Page Executive Summary
02:28 Key Components: Vision and Objectives
04:01 From-To Analysis and Goals
05:06 Strategies, Metrics, and Enablers
08:25 Common Executive Questions and Challenges
10:56 Presenting and Prioritizing Goals
18:15 Building Executive Buy-In and Credibility
22:53 Aligning Team Goals with Business Objectives
23:23 Creating a Shared Language for Strategy
24:04 Showcasing Initiative and Testing Strategies
24:45 Pre-Meeting Preparation and Aligning Allies
25:24 Speaking Up in Executive Meetings
30:10 Maintaining Executive Relationships Post-Launch
36:04 Career Growth: Big Business vs. Startup Teams
37:38 Lessons from Big Companies and Emerging Brands
41:02 Vital Proteins to Nestle Acquisition: Key Insights
44:26 Final Thoughts and Jamie's Course Information

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About Jamie A. Lee
​​​Jamie is a seasoned eCommerce executive with over 14 years of expertise driving digital and omnichannel growth for brands like Nike, Walmart, EA, Sony, and emerging brands like Vital Proteins and Everlane.

​Jamie was part of the founding team that scaled Walmart's Online Grocery service from market 1 to over 1000, building Nike's new Global Apparel eCommerce organization as Digital GM and launching new product lines (Hijab, Yoga, Maternity), and as VP of Digital, leading Vital Protein's eCommerce team to profitable growth and completing a full Nestle acquisition.

​Jamie is an instructor on Maven, teaching eCommerce 201, and has spoken at conferences such as eTail (West & East flagship events) on topics like digital growth, acquisition, and profitability. She has also served as a keynote speaker at events held by her alma mater, UC Berkeley (MBA) and the University of Southern California (Bachelors), as well as UC Dublin.

​Her contributions to the eCommerce field have been recognized, with recent honors including being named one of the 30 Most Influential in eCommerce in '22 and Top Women in Retail on the Rise in '21.

​Follow Jamie on LinkedIn:   / jamieannlee  

Jamie's Maven course eCommerce 201: https://maven.com/jamie-a-lee/ecom

Book Jamie for 1:1 coaching: https://www.jamiealee.com/

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About Level Up
​​​Level Up is your source for career growth solutions & community.

Join here: https://levelupwithethanevans.substac...

Jason Yoong is the operating partner at Level Up (and ex-Amazon).

Connect with Jason on LinkedIn:   / jasonyoong  

Explore Ethan's website: https://www.ethanevans.com/

Ethan's leadership development courses https://maven.com/ethan-evans (live online) and https://ethan-evans.mykajabi.com/ (on-demand)