Скачать или смотреть AI Email Summaries and the New Rules of Email Marketing in 2026

Have you noticed how AI is changing how emails show up in your inbox? It’s turning traditional email marketing on its head. From AI-generated previews to auto-sorted inboxes, marketers are losing control over how (and if) their messages get seen. In this video, we’ll break down what’s changed, why it matters, and the smart strategies you can use to adapt and thrive in this new AI-influenced email landscape.


🕒 Timestamp:
00:00 Intro: AI Email Summaries and the New Rules of Email Marketing
00:44 What are AI-Generated Email Summaries?
04:14 The Impact of AI Email Summaries on Your Marketing
05:42 1. Prioritize Subject Lines
06:21 2. Keep leveraging preview texts
06:53 3. Pay attention to content structure
07:33 4. Use HTML formatting and descriptive alt text
08:22 5. Personalize your messages
09:30 6. Optimize for mobile
10:34 7. Ensure good email deliverability
11:39 8. Mind your metrics
12:27 Outro: The future of AI email summaries

AI is reshaping how emails appear in inboxes. Instead of showing what marketers carefully write in their subject lines and preview text, platforms like Apple and Gmail are using AI to generate their own summaries and snippets. While this makes things more convenient for readers, it creates big challenges for marketers.

These changes mean we’re losing control over how our emails are presented. AI-generated previews can misrepresent the message, skip over key offers, and lower open rates. On top of that, inboxes are being automatically sorted by AI, pushing emails into tabs like Promotions where they’re easier to miss.

But it’s not all bad news. There are clear steps you can take to adapt. Strong subject lines, clean HTML, mobile optimization, personalization, and smart deliverability tactics can all help your emails cut through the noise—even with AI in the mix.

In this video, we break it all down: what’s changed, what it means for your marketing, and what to do next. If you’re ready to level up your email game in the age of AI, this one’s for you.


📚 Resources:

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🎥 Customer Journey Map
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🔮 AI Email Summaries and How They Impact Your Marketing
https://www.siteground.com/academy/ai...

📈 Email Marketing Benchmarks: What Matters (and What Doesn’t)
https://www.siteground.com/academy/em...

🗺️ Email Customer Journey
https://www.siteground.com/academy/em...

📝 Best Practices for Email Subject Lines
https://www.siteground.com/academy/em...

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