Скачать или смотреть Why Your Book Isn’t Selling: Metadata

If your book isn’t selling, it may not be your writing.
It may be your metadata

In this week’s episode of the Novel Marketing Podcast, you’ll hear from Dave Chesson, creator of Publisher Rocket, and learn about the hidden engine behind book sales on Amazon.

Even if your book is well-written and professionally edited, Amazon doesn’t read your book. It reads your metadata. And if your metadata is unclear, inconsistent, or confusing, Amazon won’t show your book to readers, even if it’s amazing.

In this episode you’ll learn:
✅ What your book’s metadata is
✅ Where you can manage it (and make it most effective!)
✅ How to include the most effective elements and language in your metadata
✅ And common metadata mistakes to avoid

If you want your book to show up in search results, convert better when readers click, and avoid the dark recesses of the “miscellaneous shelf,” listen in or read the blog version.

Times:
00:00 Introduction
00:42 What is metadata?
04:38 Why does Amazon care about metadata?
10:18 What metadata fields do authors control inside KDP?
14:55 How do BISAC categories and Amazon categories differ?
20:53 How is Amazon creating metadata you do not control?
24:38 How does metadata impact readers?
28:37 How does the book cover impact readers?
37:22 How can genre language improve your metadata and conversions?
47:35 Is a subtitle necessary for your metadata?
50:13 How can you test your book description before publishing?

BLOG VERSION: https://www.authormedia.com/why-your-...

PATRON TOOLBOX: https://www.authormedia.com/patron-to...

PATREON:   / novelmarketing