Скачать или смотреть Ep 24 | The Truth About Running a Creative Agency in Dubai

Welcome back to The Pulp Podcast! In this episode, I sit down with Karan Menghani, DJ and founder of Groundwork, a Dubai-based creative agency that went from signing its first client to landing projects with Sephora, Emirates, and Nike.

We talk about:
How he turned a free CGI video into a viral post seen by half a million people
What really happens behind the scenes of a creative agency in Dubai
How to start a business in Dubai without big capital
Why family support and timing matter in business
Building a multi-service agency: paid media, CGI, branding, influencer marketing, and more
Honest insights on growth, setbacks, and navigating partnerships
If you're interested in business, marketing, CGI content, or Dubai’s creative scene — this one’s for you.

Timestamps:
0:00 – Intro
2:00 – How Groundwork Started
10:00 – The Warehouse Gym Story
18:00 – How Sephora Found Him
26:00 – Creative Process Behind CGI Projects
40:00 – Business Tips for Dubai Agencies
50:00 – Final Thoughts

🔗 Follow Groundwork:   / groundwork.ae  
🔗 Follow Karan:   / karanmenghani  
🔗 Follow The Pulp Podcast:   / thepulppod  
🔗 Follow Yasmine Mustafa:   / yazzy_tv  

LISTEN ON:
APPLE: https://podcasts.apple.com/us/podcast...
SPOTIFY: https://open.spotify.com/show/6AVRIsJ...

#DubaiBusiness #CreativeAgency #CGIVideo #Entrepreneurship #MarketingPodcast #PulpPodcast #MadeInDubai #GroundworkDubai #BusinessGrowth #SephoraMiddleEast