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Casio is one of the most iconic Japanese brands in the world, but how did it all begin? In this case study, we dive deep into the origin of Casio, its journey from calculators to watches, and how it became a global leader in electronics.

Founded in 1946 by Tadao Kashio, Casio’s very first product was not a watch but a unique cigarette holder called the “Yubiwa Pipe.” From there, the company innovated in calculators during the 1950s and 1960s, eventually creating the world’s first compact electronic calculator. By the 1970s, Casio entered the watch industry, launching legendary models like the Casio G-Shock, which went on to redefine durability and style.

In this video, you’ll know:
✔ The history and origin of Casio
✔ What was Casio’s first product
✔ How Casio transitioned from calculators to watches
✔ The rise of Casio digital watches and G-Shock
✔ Why Casio became a household name worldwide

If you’ve ever worn a Casio watch or used a Casio calculator, this story will inspire you.

🔎 Questions people often ask about Casio:

Who founded Casio?
What was Casio’s first product?
When did Casio start making watches?
Why is Casio so famous for calculators?
How did Casio become a global brand?
What is special about Casio G-Shock watches?
Are Casio watches still popular today?


Watch the full video to explore how a small Japanese company built an empire in electronics, calculators, and watches

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