The Business Plan Is: Stay In Business | Tiffany Chen & Leon Chen | TEDxUTAustin

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Tiff's Treats today is a thriving business with almost 2000 employees that is valued at $500 Million, but it wasn't always that way. Founders Tiffany and Leon Chen discuss the (often funny) early challenges that they persevered through to stay in business long enough to catch a few breaks along the way. Drawing on their own experiences, the Chens deliver an inspirational message to trust your instincts, weather the (literal) storms, and be able to benefit when luck comes your way. Tiffany and Leon Chen started Tiff’s Treats, the nation's first on-demand, baked-to-order, warm cookie delivery brand, in 1999 as 19-year-old sophomores at the University of Texas at Austin. They started with $20, a cell phone, and a dream, and over the past 20+ years have grown the business to 75 retail distribution locations (and counting) employing more than 1,700 employees, with a valuation over $500 Million.

Tiffany and Leon both graduated from the University of Texas in 2001 and live in Austin with their boy/girl twins. In addition to running Tiff's Treats, they often keynote at events such as SXSW and for companies like Southwest Airlines and Dell Technologies. They've been chosen as Ernst and Young Entrepreneurs of the Year and are also investors in dozens of other companies in addition to supporting local non-profits such as Foster Angels of Central Texas, The Andy Roddick Foundation and the ConnorMan Foundation.

Tiffany and Leon Chen started Tiff’s Treats, the nation's first on-demand, baked-to-order, warm cookie delivery brand, in 1999 as 19-year-old sophomores at the University of Texas at Austin. They started with $20, a cell phone, and a dream, and over the past 20+ years have grown the business to 75 retail distribution locations (and counting) employing more than 1,700 employees, with a valuation over $500 Million.

Tiffany and Leon both graduated from the University of Texas in 2001 and live in Austin with their boy/girl twins. In addition to running Tiff's Treats, they often keynote at events such as SXSW and for companies like Southwest Airlines and Dell Technologies. They've been chosen as Ernst and Young Entrepreneurs of the Year and are also investors in dozens of other companies in addition to supporting local non-profits such as Foster Angels of Central Texas, The Andy Roddick Foundation and the ConnorMan Foundation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx