Скачать или смотреть 250. Baking it Down - 1,000 Word Photography - Sugar Cookie Marketing

📸 1,000 Word Pictures - Why photography really really matters.

In this week's Baking it Down Podcast - Episode 250 - 1,000 Word Pictures, in preparation for this week's Cookie Photography Bootcamp, photography is on the brain of the twins, and that's because a huge part of food sales comes from great photos.

Consider yourself - do you tend to order things off the menu that have pictures? A study shows that restaurants saw a 30% increase in sales when pictures were included on their menu.

"Restaurants with high-quality photos can see up to 30% higher sales on average — showing just how powerful great menu photography can be. In fact, nearly half of Gen Z diners (46%) say food photos influence their decision to try a new restaurant, according to the DoorDash Delivery Trends Report. "

🖼️ Photography's marketing value

Better photos, better ingredients, better pizza, Papa John's. Only kidding (Heather can't resist), but better photos do increase the perceived value of a product. Doesn't matter how good the product is, if the photo screams "this was baked in a dark dungeon," you're not going to move product.

And great photos are a great way to flex your skillset. If you live in an area of stiff cookie competition, photography can put you a cut(ter) above the rest. By being able to really dial in on your details with great photos, you can push product faster than the next kitchen.

Corrie adds that investing in your photography skills now can allow you to use current photos for years to come. "I got really good at photography years ago. Now those cookies from 4 years ago? I can use them to sell quickly even today. Good photography pays it forward."

🖼️ Lighten up!

In the Bootcamp for Cookie Photography (you can sign up at www.thecookiecollege.com for $13), we focus a lot on lighting. Photography = photon = light. Photography is the capture of light, so good lighting sets the stage for a great photo. Finding good lighting is a must if you want to fall in love with your photography.

Light boxes, three-point lighting systems, and overhead lighting are fine in a picture pinch, but bakers should really focus on indirect, natural (sun) light for pictures that pop off the newsfeed.

🖼️ Back up that background

Your kitchen's granite countertops are designed to distract (from your husband's inability to clear the crumbs from the toaster). As such, using them as your backdrop is distracting. Investing in a backdrop can clear the clutter and make for some clean product shots. Don't overspend - a matte white finish (or marble if you're feelin' fancy) is all you need to start leveling up your photography game.

🖼️ To the big stage!

Referring to the "pyramid" worksheet, build from the bottom up. Pyramid style staging keeps it simple: a backer, a tea towel, a baking tray, a plate, and your cookies. Sprinkle some props in the periphery (and don't be afraid to crop the prop), and you've set the stage for cookies that create a want in your clients.

Not sure if you nailed the staging? Take your photo to the nearest unbiased friend (or twin) and ask, "What did your eyes see first when I showed you this photo?" If the answer ain't "them cookies, giiiirl -wooohooo," rethink the set and take it back to basics.

👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 250 - 1,000 Word Pictures.
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