YouTube Statistics and Data | How to Use YouTube Analytics? 📈

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YouTube Analytics is a free built-in tool that is designed to help you analyze the effectiveness of your channel and every individual video on it. If you use it correctly, it’ll help you understand how to improve your channel to get more views and subscribers. So let’s see how you can read your YouTube Analytics!

OVERVIEW
This tab includes your channel’s data summary which contains some information on your traffic sources, and your viewers’ age and gender. Also, here’s the Realtime section that represents the number of channel views in each hour and top 10 of your most viewed videos. So if you need to review your YT Analytics, check out this tab.

REACH
Hit “Reach” if you want to know what videos your content appears net to as suggested. And here are also the “Impressions” and “Impressions click-through rate (CTR)” tabs. So the Impressions story is pretty clear, but what is CTR (or click-through rate)? CTR is the ratio between clicks on your videos’ thumbnails and their impressions.

ENGAGEMENT
The “Engagement” tab contains tops of videos and entire playlists compiled according to different parameters. Here you can learn your watch time hours and average view duration expressed in minutes. These parameters are more important than likes or dislikes, when it comes to YouTube channel promotion.

AUDIENCE
If you want to know how many viewers watch your content without subscribing to your channel, you should go to the “Audience” tab. All the info you need is here, in the “Watch time from subscribers” section. By the way, according to YouTube, most users stop watching a video in the first 15 seconds if they decide it’s not interesting. That’s why, to improve your YouTube content, you have to control YouTube audience retention. You can find this kind of graph in the individual video data.

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How to Use YouTube Analytics? 📈    • YouTube Statistics and Data | How to ...