Скачать или смотреть Building a Smarter Multi Carrier Network - Bobbie Ttooulis

In this episode of Chain Reaction, host Michael Ostroumov sits down with Bobbie Ttooulis, Group Marketing Director at GFS, to explore how multi-carrier management is transforming modern delivery operations. Bobbie shares how her technology background unexpectedly led her into logistics, eventually shaping her eight-year journey at GFS. She breaks down how GFS helps SMEs simplify complex delivery operations through a unique combination of technology, expertise, and access to a broad multi-carrier ecosystem. Through real-world examples—from drinks brands shipping fragile goods to greeting-card businesses balancing multiple product velocities—Bobbie illustrates how GFS provides the operational agility and reliability these businesses need to scale.
The conversation also dives into the human side of logistics. Bobbie highlights why delivery is no longer just a logistics problem—it’s a customer loyalty challenge. She explains how GFS blends automation with expert guidance to maintain trust, especially during volatile periods like peak season. From forecasting and contingency planning to managing high-stakes final-mile performance, Bobbie details how multi-carrier strategies reduce risk and empower businesses with choice, resilience, and customer-centric outcomes.
Guest Bio
Bobbie Ttooulis is the Group Marketing Director at GFS, the UK's leading provider of managed multi-carrier delivery and returns solutions. With a professional background in technology and business services, Bobbie brings a strategic blend of digital insight and logistics expertise to shaping how businesses scale their delivery operations. Over her eight years at GFS, she has helped position the company as a major enabler for brands seeking to expand, optimise, and de-risk their domestic and international delivery capabilities.
Bobbie works closely with retailers, SMEs, and fast-growing e-commerce businesses to align delivery strategy with customer expectations and operational realities. She is a strong advocate for customer-centric logistics, leveraging GFS’s unique combination of technology, expertise, and multi-carrier relationships to deliver adaptable, reliable, and high-performing solutions.
Key Takeaways
Multi-carrier management reduces operational risk and expands delivery options.
-GFS provides both technology and expert guidance to help businesses scale.
-SMEs often suffer from fragmented carrier interactions—GFS consolidates this.
-Expertise remains irreplaceable; technology is an enabler, not a substitute.
-Customer loyalty hinges on delivery reliability and transparency.
-A “failed delivery” is often a communication failure, not a missed ETA.
-Multi-carrier setups prevent over-reliance on a single provider.
-Peak season success depends on forecasting, planning, and early capacity booking.
-Contingency planning is essential—conditions always shift.
-Viral demand spikes require agile infrastructure and expert intervention.
-Combining technology with human support preserves trust in high-stakes moments.
-Logistics must evolve from operational thinking to true customer-centricity.

Chapters (Timestamped)
00:00 Welcome and introduction
00:30 Bobbie’s path from tech to logistics
01:50 What GFS does and its market position
03:00 Technology’s role in multi-carrier delivery
04:30 How GFS consults SMEs on fragile and premium products
06:00 Solving operational challenges with multi-carrier design
08:20 Multi-velocity products and the need for varied carrier strategies
09:45 Why single-carrier setups create risk
11:00 Buying power, cost efficiency, and service diversity
12:40 Who GFS is best suited for
13:40 Balancing technology, expertise, and the role of AI
16:40 The need for human touch in customer-facing logistics
18:30 Delivery as a customer loyalty challenge
20:40 Visibility, communication, and customer expectations
22:20 Peak planning and capacity management
25:00 Forecasting volatility and viral spikes
28:10 The importance of contingency planning
29:30 GFS capabilities within a broader logistics ecosystem
33:00 Bobbie’s “magic wand” wish for the industry
34:40 Closing thoughts and thanks

LinkedIn Profiles
Guest – Bobbie Ttooulis:   / bobbiettooulis  
Host – Michael Ostroumov:   / michael-ostroumov  

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