Скачать или смотреть Split-Testing Companies to Build the New FreshBooks // [FirstMark's Design Driven]

Mike McDerment is the founder/CEO of FreshBooks. With over 200 employees, 10 million+ users, and paying customers in over 120 countries, Mike has built FreshBooks to significant scale.

He joined Design Driven NYC to share lessons learned from a fascinating chapter of the FreshBooks story - rebuilding the platform from the ground up by split-testing companies.

FirstMark is an early stage venture capital firm based in New York City.

Design Driven NYC is the largest monthly creative community in NYC, organized by Dan Kozikowski, Andrew Oved, and Liz Mead of FirstMark.

To become a part of Design Driven NYC, visit http://designdrivennyc.com. To find out more about FirstMark Capital, visit us online at http://firstmarkcap.com or on Twitter at   / firstmarkcap  .