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Ford’s $5 Billion Push for American Innovation: New EV Platform, Streamlined Production, and an All-New Midsize Electric Truck

Ford is making a bold $5 billion investment to power the future of American manufacturing—bringing nearly 4,000 new or secured jobs to the Louisville Assembly Plant and BlueOval Battery Park Michigan. This effort will deliver a brand-new pickup truck and advanced prismatic LFP batteries.

The Ford Universal EV Platform
This next-generation platform is built to deliver a family of affordable, scalable electric vehicles that are fun to drive, packed with digital features, and constantly improving through over-the-air updates.

The Breakthrough Vehicle
Leading the charge will be a midsize, four-door electric pickup—targeted to start at around $30,000—rolling off the Louisville Assembly Plant in 2027. It promises Mustang EcoBoost-level acceleration, more passenger room than the latest Toyota RAV4, plus the practicality of both a frunk and a bed.

Reinventing the Assembly Line
More than 100 years after Ford revolutionized the industry with the moving assembly line, the company is doing it again. The new Ford Universal EV Production System blends century-old industrial expertise with a start-up mindset, radically simplifying assembly to boost safety, quality, and speed.

Source : Ford