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Did you know that CSKs financial game is as strong as their cricket performance?

Chennai Super Kings’s total sponsorship revenue for the 2023 season is over $13.9m, with the biggest single investment coming from TVS Eurogrip, which is an agreement valued at $4.48m per year.

In total, Chennai Super Kings have sponsorship agreements with 15 brands in the 2023 season, with their top five partners accounting for 63% of the club’s total income from sponsorship.

CSK also launched the "Super Family" initiative in 2019 for their loyal fans. These fans can become members by signing up on the team's website. These Super Family members enjoy perks like exclusive content, merchandise, and meet-and-greet opportunities with players.

The team has an official fan club called the "Whistle Podu Army" which was founded in January 2016 after the team's suspension from IPL. It is said that at least 10000 fans have come to see the practice session of CSK.

After the team's home games were moved to Pune in 2018, the Super Kings management arranged a charter train between Chennai and Pune, as well as free accommodation, for more than 1,000 fans of the team. This train is known as "#WhistlePoduExpress"

But wait, did you know that you can invest in CSK? Yes, CSK has become the country’s first sports Unicorn in 2022 with its market cap having touched a high of ₹7,600 crores and its share in the grey market trading in the Rs 210-225 price band.

Apart from this CSK also earns hundreds of crores by:

Selling tickets of home ground
In stadium ads
Own and corporate sponsorship
Merchandise
Membership charges

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