Скачать или смотреть Media Insiders: Tackling News Fatigue | Panel Discussion

In the first series of Media Insiders [Tackling News Fatigue], The Society of Publishers in Asia took a comprehensive look at the different formats publishers are investing in today to further engage audiences and increase the number of people paying for content.

The panel discussion was moderated by Adrian Lee of South China Morning Post joined by experts Andrew Barden of Quicktake by Bloomberg, Tom Wright of Project Brazen, and Elena Corchero of Dow Jones.

TIMESTAMP

00:00 Panel Discussion
╰ Andrew Barden | Executive Editor, Quicktake by Bloomberg
╰ Tom Wright | Co-Founder, Project Brazen
╰ Elena Corchero | Director of Emerging Tech, Dow Jones
02:58 [PANEL] How do you approach audience growth and ensure its onward sustainability?
09:15 [PANEL] What must it be like to try and build futuristic event experiences while the entire in-person event industry is trying to get back on its feet?
26:50 [PANEL] For new channels, how are you making sure that you are able to evaluate, in a succinct or a direct way, the success of your investment - whether that’s monetary, manpower, or thought process?
41:05 [PANEL] How do you approach monetization?
44:00 [PANEL] How do you view the importance of partnership in terms of scaling?
50:20 [PANEL] How do you believe content and experience can gauge where to draw the line and know when the audiences have enough of a certain topic?
56:45 Wrap-Up

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