Скачать или смотреть The Storyteller’s Toolbox: Choosing the Right Media and Technology in Experiential Design | Eric Cup

Choosing the right tool for the story is everything in experiential design. Eric Cup, President/CEO of Bridgewater Studio, shares why great experiences start with intentional choices about media, content, and technology.

Think of experiential storytelling like reaching into a toolbox where each option creates a different effect, and the mix you choose should serve the narrative, the audience, and the project goals.

Media, content, and technology elements must be combined with purpose for brand activations, museum exhibits, corporate engagement centers, and other experiential projects. The best partners don't chase trends. They ask what will be most effective, budget friendly, and future proof for the outcome you want, and they ask those questions early.

🔹 Subscribe for more experiential insights and inspiration
🔹 Explore our work: www.bridgewaterstudio.net

#ExperientialDesign #Storytelling #ExperienceDesign #InteractiveMedia #ImmersiveExperience #ContentStrategy #CreativeTechnology #BrandActivation #MuseumExhibits #BridgewaterStudio