Скачать или смотреть Bachelor Of Communication (Professional Communication) program | RMIT Vietnam

Bachelor Of Communication (Professional Communication) degree trains multi-talented communicators with cross-platform skills in the exciting and fast-growing media and communication sector.

As a Professional Communication student, you will learn about:
• advertising: copywriting and art direction
• PR: influence and impact
• new media and mass media
• making media: content production
• strategy, research and creative execution

As a Professional Communication student, you can choose to specialise in either advertising or public relations (PR). Advertising professionals seek to build the brand of a product or service in order to stimulate consumer engagement or change behaviour. PR practitioners seek to inform and influence key audiences so to build a positive opinion of an issue or organisation. Specialists in both are experts in creating traditional and digital content that is both informative and compelling. They build relationships and communicate key brand stories in a creative and interactive way.

Find out more about the program at: https://bit.ly/3rCbUUd