In this episode of The Business of Thinking, Richard Reid is joined by Beth Singler, anthropologist and leading expert on digital religion and artificial intelligence. Together, they explore how AI is reshaping belief systems, decision-making, and critical thinking — not just in religious contexts, but across business, education, and society at large.
From AI being treated as god-like by some users, to the dangers of outsourcing our thinking and blindly trusting machine-generated “truths,” Beth offers a grounded, thoughtful perspective on why healthy scepticism and critical reasoning matter more than ever in an AI-driven world.
Key Takeaways
AI is not a neutral tool. The language and narratives we use to describe it directly influence how people trust, adopt, and rely on it.
Large language models do not reason like humans. They predict probabilities, meaning everything they generate follows the same process — some outputs are correct, others are not.
Blind reliance on AI risks eroding critical thinking, particularly in education, leadership, and decision-making environments.
Enthusiasm for AI often mirrors religious-style belief systems, especially within corporate culture and technological evangelism.
Implementing AI in organisations should be treated as a change management project, not just a technical upgrade.
Episode Highlights
Beth explains how religious language and symbolism frequently appear in discussions about AI, even in secular corporate settings.
The episode explores emerging AI-led spiritual practices and why some people experience large language models as god-like entities.
Beth outlines the dangers of misinformation, fake expertise, and AI-generated authority entering education and professional spaces.
The conversation highlights the tension between efficiency and truth, and how speed can undermine reflection and judgement.
Business leaders are encouraged to learn from religious responses to AI, particularly around authenticity, trust, and ethical boundaries.
Timestamps
00:00 – Welcome to The Business of Thinking
00:37 – What digital religion is and how Beth entered the field
02:56 – AI, spirituality, and god-like perceptions of language models
04:02 – AI evangelism and corporate enthusiasm
05:07 – Hallucinations, critical thinking, and education
07:04 – Why people trust AI answers too quickly
09:25 – Misinformation and the blurring of truth
10:41 – Building guardrails and thinking critically about AI
12:36 – Authenticity, sermons, and AI in religious spaces
14:47 – Utopia vs dystopia: where AI may be heading
17:13 – Beth’s research journey into AI and religion
18:59 – Advice for business leaders implementing AI
20:11 – AI as a change management challenge
21:56 – Final reflections on healthy scepticism
🔗 Connect with Beth Singler
Website: https://bvlsingler.com
LinkedIn: Beth Singler
Instagram: @bethsingler
Facebook: Beth Singler
YouTube: Beth Singler
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Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/
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