Uses and Gratifications - Audience Theory

This is the last in the audience theory series.

It takes a brief look at uses and gratifications theory with a few small examples. This is meant as a beginning guide for media studies students studying GCSE, A Levels or Btecs.

ref: - Blumler and Katz. The Uses of Mass Communication: Current Perspectives on Gratification Research

Hypodermic needle theory    • hypodermic needle theory  
Two Step Flow    • Two step flow - Audience Theory  
Cultication theory    • cultivation theory - audience theory  
Reception theory    • reception theory - audience theory  

Uses and gratifications:-
-Information and education
-entertainment
-identity
-social interaction and intergration
-escapism

special thanks to:
Kevin MacLeod (incompetech.com) for "Funkorama" the funky music track
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/b...

I will upload all the links and other references tomorrow. :)