Скачать или смотреть Ensure Control: Access Your Own Ad Account Always

I’m a bit p*ssed off in this video because it was another day where a small business client didn’t have access to their own ad accounts and their previous agency was holding the data and creative ransom.

The first time I came across this situation with a client, I thought it was a one-off. Unfortunately, in the last 5 years since I have worked with smaller businesses, I have seen this occur too often.

Agencies should be setting up campaigns from your own ad accounts. If you don’t yet have an ad account set up, they should be helping you set them up where you have complete access and they are given partner access. If you already have ad accounts you can share access with them.

Before you sign up with an agency or marketing partner, make sure you are asking this question. You need to retain control and visibility of your ad accounts, ad spend and historical performance data.

Client agency relations, respect and transparency are a two way responsibility of the agency AND the client.

#ClientAgencyRelations #Respect #GoogleAds #AdAccount #SmallBusinessMarketing #AdPerformance #MarketingAdvice #MarketingConsultant