Unit Economics Benchmarks for Two-Sided Marketplaces | From Idea to Exit

I show you how the unit economics of a two-sided marketplace startup should evolve over its lifecycle, using VC benchmarks based on the stage of the startup.

Watch the entire 3-part "unit economics journey" series:
➡️ Part 1: SaaS    • Unit Economics Benchmarks for SaaS St...  
➡️ Part 2: Marketplaces - you're watching it now!
➡️ Part 3: eComm    • Unit Economics Benchmarks for eCommer...  

✅ Download the Excel template: bit.ly/mktplc_uniteconomics

🚀 If you want to master the finance skills & frameworks to successfully scale technology startups, secure your spot in my "Finance for Startups" program, today: https://www.ericandrewsstartups.com/f...

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Related Videos:
🚩How to Correctly Calculate CAC for Marketplaces:    • How to Calculate CAC for Two-Sided Ma...  
🚩How to Build the Ultimate Marketplace Financial Model:    • The ULTIMATE Marketplace Financial Mo...  
🚩Talent Marketplace Financial Model:    • Creating a Financial Model for a Tale...  
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In this finance case study, we learn about how the unit economics of two-sided marketplaces change over time and how to benchmark them over the startup lifecycle.

Sections:
0:19 video overview
1:19 definition of unit economics & expectations over startup lifecycle
3:28 marketplace metrics & definitions (GMV, take rate, hard side, supply vs. demand constrained, ltv)
7:16 two-sided marketplace finance case study, description of business
8:45 how to calculate fully-loaded CAC for marketplaces (including buyer & seller)
11:03 unit economics breakdown
12:04 ltv: cac benchmarks for two-sided marketplaces (1-year vs. 3-year)
15:15 how to use customer retention cohorts to understand buyer behavior
20:40 part 2 - overview of marketplace with bad ltv: cac metrics
24:09 comparison of marketplace with strong vs. weak metrics

If you have questions - leave a comment below and I'll try to help. Cheers!

#uniteconomics #marketplaces #startups