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The Originals by Maverick | Episode 2 — Ganesh Kiran

What happens when a data-driven digital marketer, with 14+ years of experience, heads growth for one of India’s most admired SaaS companies?

In this insightful episode of The Originals by Maverick, we sit down with Ganesh Kiran — Head of Growth & Digital Marketing at Zoho Workplace & Mail, a SaaS revenue growth expert, SEO strategist, and marketing mentor. With 28,000+ LinkedIn followers and 14 years of breaking marketing boundaries, Ganesh opens up about:

His evolution from a computer engineering graduate to leading marketing at Zoho

How Zoho’s marketing works differently from typical high-spend SaaS firms

Why the future of digital marketing belongs to those who can work with AI, not against it

Common mistakes new marketers make — and how to avoid them

The role of storytelling, organic reach, and product understanding in a noisy ad-driven world

Advice for college graduates, side hustlers, and aspiring CMOs

Whether you're a marketing student, a founder building your brand, or a working professional looking to future-proof your skills, this episode is packed with practical insights on growth, content, AI, and everything in between.

00:00 - introduction
07:42 - what is zoho ad campaign
08:40 - how digital marketing in 5yrs will be?
10:41 - how to get into zoho
14:50 - new branches of digital marketing
16:16 - best branch in 2025
17:42 - what is Seo?
19:27 - how to get Started in digital marketing?
26:12 - what is performance marketing?
30:29 - Does Email marketing really work?
33:47 - Learn digital marketing for free
37:46 - how to make digital marketing a career?
39:31 - will choosing one stream end my career?
42:01 - how to get inside zoho after learning digital marketing
46:12 - Truth about zoho work culture
48:15 - Tools to master in 2025
49:09 - role of communication in digital marketing
53:07 - Basic salary as a digital marketer
55:08 - Degree matters in digital marketing?
57:49 - is SEO down in 2025
01:02:50 - how does Ganesh update himself?
01:05:29 - AI replaces Digital marketing?
01:08:07 - does AI affect multiple job streams?
01:09:26 - Trending AI tools in 2025
01:10:22 - evolution of digital marketing
01:14:07 - role of content creators
01:18:09 - perspective of future





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#DigitalMarketing #Zoho #GaneshKiran #SaaSMarketing #AIinMarketing #LinkedInGrowth #TheOriginalsPodcast #MaverickPodcast

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