Скачать или смотреть The Process of De-Commoditization with Jesse Wroblewski

Jesse also talks about his book, "Marketing for Supervillains," where he illustrates how to use creative strategies to outsmart competitors. He shares fascinating stories, like how he almost built a website for the mafia and lived with the most hated band in the world, the Insane Clown Posse.

Join us as Jesse explains how to uncover your brand's unique identity and connect with your audience in a way that sets you apart from the rest. This episode is packed with practical advice and inspiring stories that you won't want to miss!

It's better to be different than to be better!

Website: https://www.vimmi.net (https://www.vimmi.net/)
Email us: [email protected] (mailto:[email protected])
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi:   / vimmi  
LinkedIn Eitan Koter:   / eitankoter  
YouTube:    / @vimmivideocommerce  
Guest: Jesse Wroblewski, DIFFERENTIATOR | SUPERVILLAIN (allegedly)
LinkedIn:   / jesse-wroblewski  
Decommoditized - https://www.decommoditized.com (https://www.decommoditized.com/)

Takeaways:
• Differentiation is crucial in branding to stand out from competitors and avoid commoditization.
• Appealing to emotions and creating a memorable brand experience is more effective than focusing solely on features.
• The process of finding a meaningful differentiator involves identifying a fantasy spokesperson, exploring the universe of differentiation, and aligning the differentiator with the target audience.
• Marketing for supervillains involves using unconventional strategies to outsmart competitors with bigger budgets.
• The book 'Marketing for Supervillains' provides further insights and examples of successful differentiation strategies.

Chapters:
00:00 Introduction and Background
02:09 The Importance of Differentiation
07:28 Creating a Memorable Brand Experience
12:47 Marketing for Supervillains
23:05 The Process of De-Commoditization
26:43 Differentiators vs Unique Selling Propositions
32:34 Conclusion and Contact Information