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Smarter Together: Strengthening North America’s Competitive Edge Through Innovation

In an era of strategic competition with the European Union, China, and other global economic blocs, North America must evolve not just through policy, but through innovation. This panel explores how the United States, Mexico, and Canada can harness emerging technologies like artificial intelligence, advanced manufacturing, and digital infrastructure to solidify their collective position as a dynamic, competitive trading bloc. Business and policy leaders discuss coordinated strategies to boost regional productivity, standardize digital trade norms, and position North America as a global model for inclusive, tech-powered economic growth.

Speakers:
Rhett Buttle, Co-Executive Director, Small Business Roundtable
Monica Aspe, CEO, AT&T Mexico
Pedro Huerta, Country Manager, Amazon Mexico
Ramiro Cavazos, President and CEO, US Hispanic Chamber of Commerce (USHCC)

Small Business Roundtable hosted the fourth Entrepreneurship Exchange (EX25) as a high-stakes, three-day global exchange where entrepreneurship meets action December 7-9, 2025 in Mexico City. This dynamic gathering united visionary business leaders, bold founders, and forward-thinking policymakers from around the world to confront the forces reshaping economies and opportunity itself. Part trade mission, part policy summit, EX25 quickly became a live arena for deal-making, idea-sharing, and strategy-building — tackling the global state of entrepreneurship, industry disruption, emerging markets, and the future of business.