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Course Title: Persuasion Psychology: Harnessing Cognitive Biases for Influence

Course Description: Analyze common cognitive biases that impact decision-making processes when it comes to persuasion.

Section 1: Introduction to Cognitive Biases
1.1: Understanding Cognitive Biases and Their Impact on Decision Making
1.2: Overview of Common Cognitive Biases Influencing Persuasion Techniques

Section 2: Anchoring Bias in Persuasive Situations
2.1: The Role of Initial Information (Anchors) in Shaping Decisions
2.2: Strategies to Mitigate the Impact of Anchoring Bias

Section 3: Confirmation Bias and Its Effects on Persuasion
3.1: Identifying Confirmation Bias in Everyday Decision Making
3.2: Techniques for Overcoming Confirmation Bias During Persuasive Interactions

Section 4: The Halo Effect's Influence on Persuasion
4.1: Exploring the Halo Effect and Its Impact on Perception and Belief Formation
4.2: Leveraging the Halo Effect in Effective Persuasion Strategies

Section 5: Scarcity Principle in Persuasive Messaging
5.1: Understanding How Limited Availability Shapes Consumer Choices
5.2: Applying the Scarcity Principle to Enhance Persuasive Outcomes

Section 6: Social Proof as a Persuasion Tool
6.1: The Psychology Behind Social Proof and Its Power in Influencing Decisions
6.2: Utilizing Social Proof Effectively in Various Communication Contexts

Section 7: Authority Bias in Decision-Making Processes
7.1: Examining the Role of Authority Figures in Persuasive Situations
7.2: Techniques for Leveraging and Managing Authority Influence

Section 8: Commitment and Consistency Bias in Persuasion
8.1: Understanding How Previous Decisions Affect Current Choices
8.2: Strategies to Encourage Commitment and Maintain Consistency Through Persuasive Actions

Section 9: The Impact of Loss Aversion on Persuasive Messaging
9.1: Exploring the Psychology Behind Fear of Loss in Decision Making
9.2: Utilizing Loss Aversion Principles to Enhance Persuasive Outcomes

Section 10: Overcoming Resistance Through Cognitive Biases
10.1: Analyzing Common Obstacles to Persuasion and Their Underlying Causes
10.2: Applying Cognitive Bias Insights to Develop Effective Strategies for Overcoming Resistance