Quick Take: How often a brand should audit their marketing strategies to make continual improvements

Host Greg Kihlström talks with Diana Lee from Constellation about how often a brand should audit their marketing strategies to make continual improvements on the latest episode of The Agile Brand with Greg Kihlström #podcast

In this episode of the Agile Brand Podcast, host Greg Kihlstrom welcomes Diana Lee, CEO and founder of Constellation, to discuss the intersection of AI and human creativity in marketing. They explore how AI technologies can enhance marketing strategies while maintaining the essential human touch that drives customer engagement. The conversation dives into the ways brands can leverage AI tools to improve processes and creativity, ultimately making them more customer-focused and sustainable. Join Greg and Diana as they share insights and trends in marketing technology and customer experience that can help brands thrive in an increasingly digital landscape.

Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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