The Science of Perfumes | Sarfaraz Memon | TEDxMITP

Sarafaraz Memon, co-founder of Olfactory Studios, a fragrance design company, takes you on a journey of smells and their meaning.
Let him take you on a journey of memories, experiences, personalities and how they all shape the making of a perfume. Sarfaraz is the co-founder of Olfactory Studios a fragrance design house based out of Mumbai. As an entrepreneur and management consultant he has worked in fields as diverse as construction, renewable energy, e-learning and taxi aggregation. He is also the co-founder of The Bharathon Project an initiative that aims to improve the discourse on public policy issues. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx