Скачать или смотреть Jose Sokoloff & Frank Pearl: How to Demobilise Colombian Guerillas | WIRED 2015 | WIRED

Deep in the Colombian jungle, guerillas from the Farc (the Revolutionary Armed Forces of Colombia) plan and execute violent terrorist tactics. The group is a major player in the ongoing Colombian armed conflict -- a war that has taken an estimated 220,000 lives since 1958. So how do you convince such a group to demobilise? Jose Miguel Sokoloff had an answer -- launch an ad campaign.
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Following Jose Miguel Sokoloff's talk on using marketing to demobilise guerrillas in Columbia, peace negotiator Frank Pearl took to the WIRED 2015 stage to reveal how ex-FARC members are being re-integrated into society.

Read More: http://wired.uk/Xhh848 & http://wired.uk/DtX9Bk

WIRED 2015 is our annual two-day celebration of the innovators, inventors, artists and entrepreneurs who are reinventing our world. For more from the event, head over to our WIRED 2015 hub.

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Jose Sokoloff & Frank Pearl: How to demobilise Colombian guerillas | WIRED 2015 | WIRED
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